Creating Impactful Poster Designs: A Guide By Exact Print

You may come across various posters while walking through your neighbourhood. Some of them may catch your attention, and intrigue you to purchase a product, and others might go unnoticed by you even if you pass them by daily. So, the question is what makes a poster successful? 

A good poster design is characterised by its ability to catch people’s attention and display concise product descriptions which intrigue the viewers. There are many components to be considered while designing posters, which we will discuss in detail in this article. We will also delve into various poster-making ideas and tips for creating the best posters possible for your cause.

Exact Print is a premier brand in London, providing personalised poster printing services on canvas, foam boards, architectural prints, photo quality posters and more! With our plethora of customisation options, we enable our customers to create the best posters for their brand. Let’s dive into the various nooks and crannies of creating high-quality posters.

Various Uses Of Posters:

First of all, what is the importance of using posters? What places are most impactful for displaying posters and why is poster-making a prominent method of brand advertising?

A good-quality poster placed strategically in prominent places will pull consumers’ attention to your brand, spiking their curiosity and increasing customer interaction with the brand. You can use them in any setting, from large-scale banners on the road to small window displays at retail stores.

Since posters are economical and convey information with minimal text, they make it easier for most audiences to understand the content and hold their attention for longer timespans. These properties of quality posters make them the ideal choice for brand advertising, political and social campaigns or for raising awareness for various causes.

Graphic Designing For Poster Making

In the digital era, posters are designed using graphics. Graphic designs communicate the ideas and creativity of the brand effectively. They capture the viewers’ attention with gorgeous prints and strategic layouts. Essentially, graphics use visual elements and combine them with minimal texts in order to convey complex themes quickly to the audience. 

Graphics in posters use symbols and create a narrative that creates a personal connection with the viewer, using smart, catchy one-liners and captivating visuals. Graphic designing usually consists of strategic layouts, engaging graphics, catchy text and vibrant colour themes.

Now, let us learn about some tips and tricks used by graphic designers to create good poster designs. 

Tips For Creating Impactful Designs

Exact Print is a company which offers complete freedom to the customers to choose the graphic designs for their personalised posters which suit them the most. You are free to choose the material, lamination, colour palette, designs, text and more with our services. Not only this, our team of graphic designers is with you every step of the way for consultation and help. 

However, to make the whole experience optimum, it is important to know the technicalities every step of the way. Here are some things you should know about how to produce a good poster:

A. Keep the content simple: 

Since you want the poster to reach a wide range of audience, you must make sure not to include unnecessary jargon. Present the idea in layman’s terms, using minimal text and conveying only important information. 

B. Use Readable, visually appealing fonts: 

If your poster’s initial impression won’t wake the curiosity of the viewer, then no one will bother to read it anyway. To ensure the text on your poster is read, use an appealing layout with readable styles. Choose the size and position of the content wisely. 

Use large fonts to print the content that must be read, and use smaller fonts for other information. Absolutely remove the content which you feel is redundant.

For instance, you can use sans serif fonts such as Arial, Calibri or Georgia which are beautiful as well as readable. 

C. Balancing images and text:

You must ensure that your graphics and written content provide a balance. If one overpowers the other, then the whole purpose of an informative poster design is lost. The graphics must complement the text content and the text must be relevant to the graphics.

D. Impactful colour palette:

The colour theme of your poster design must be gorgeous, complementing the brand’s colour palette and its logo design. Avoid over-complicated designs and stick to colours which are relevant to the subject matter.

Common Mistakes to Avoid:

Posters often have common errors that render them ineffective. Firstly, the layout of a poster must be clutter-free. Refrain from including complex designs and prefer minimalistic, clean and organised designs. You shouldn’t use any low-quality images or graphics to avoid pixelation and a generic look of the poster. 

FAQs:

1. What are the five features of a good poster?

The 5 main features of a good poster include:

A. Clear, concise message: Have a snappy slogan or headline that will relay your main idea within a very short time.

B. Attractive, eye-catching design: Strongly contrasting colours, bold text and excellent images can be superb ways to attract notice.

C. Logical flow and organization: Your content should be arranged such that it is smooth sailing through different parts of the poster.

D. An appropriate amount of text: Make sure you just talk about important things, in 800 words or lower ideally using 30-36pt font size.

E. Effective use of whitespace: Leave ample margins and spacing between elements to avoid clutter and make your poster breathe.

2. How to make a powerful poster?

Begin by determining the message to be conveyed on the poster. Design an eye-catching layout, one that uses bright colours, high-quality visuals and logical flow for attention & engagement. The text should be just enough but with a clear hierarchy while incorporating effective white spaces for legibility and readability from afar. The poster’s maker should think about an appealing call-to-action that will leave an impression on the viewer’s mind.

3. What makes your poster unique?

Posters become distinctive among others thanks to their combination of an explicit little sentence and gorgeous designs; they employ white spaces in such a way that it enhances the beauty of the poster and succinctly communicates your ideas.