Shell Scheme Stand Graphics for London Exhibitions: Foam Board Panels, Posters and Pull-Up Banners

You have booked a stand at a London show. Now you face bare walls and a deadline. Good shell scheme graphics fix that fast. They turn a plain box into a stand people stop at. ExactPrint prints foam board panels, posters and pull-up banners, and this guide helps you choose between them.

Picture the hall for a second. Long aisles, hundreds of stands, and visitors drifting past at the pace of a slow queue. You get a few seconds, maybe less. Your walls have to do the talking while you grab a coffee.

What a Shell Scheme Stand Actually Is

A shell scheme is a ready-built stand space. The organiser sets up the basic frame, and you dress it with your own graphics. Start-ups and trade brands both use them, and the idea is the same for everyone. Keep it simple, keep it clear.

London has big venues for this, such as ExCeL London and the Business Design Centre. Take The Business Show, listed for 11 and 12 November 2026 at ExCeL London. London Build is listed for 25 and 26 November 2026 at the same venue. Dates like that come round fast, so sort your artwork early.[CW1]

Read the Exhibitor Manual First

Here is the one rule that matters most. Every show has its own rules. Panel sizes and the way graphics can be attached change from show to show.

So, check the organiser’s exhibitor manual before you order anything. Measure twice, print once. Nobody wants a panel that is a few centimetres out on setup day. It is a small step, and it saves a big headache.

Exhibition Foam Board Panels for Your Walls

Think of foam board as the big voice on your stand. It is a paper-faced foam core, made for indoor display and short-term outdoor display, so a hall suits it well. If you need something tougher for longer outdoor use, Foamex is the printed PVC board to ask about. For a stand indoors, foam board does the job.

Exhibition foam board panels work best when they say one thing loudly. A headline. A product photo. A short line about what you do. That is plenty.

Pick Your Size

Go for an A0 foam board at 841 x 1189mm for one huge image or a bold headline that people can read from the aisle.
Choose an A1 foam board at 594 x 841mm for a smaller wall space, a team photo, or a second message beside a bigger panel.
Try a custom size foam board when your manual gives you an odd space that no standard size fits.

ExactPrint’s A0 foam board page lists a same-day delivery option in London. The A1 page lists same-day printing and mounting, and the custom size page lists a same-day option at checkout.[CW2]

Keep the Design Calm

Busy walls lose people. If you cram in six photos, three logos and a paragraph, nobody reads any of it. Leave some empty space. White space is not wasted space. It is where the eye rests.

Write for Walkers

Remember who reads your panel. It is someone on the move, maybe holding a bag, maybe chatting to a friend. They glance up for a moment.

Use big letters and short words. If a line is hard to read from the aisle, it is too small. Step back a few paces and test the design on your phone before you send the file. That small check saves a lot of regret.

Exhibition Posters for Detail and Variety

Foam board shouts. Exhibition posters chat. They are the right pick when you want to show a range of products, a simple timeline, or a map of where your customers are.

An A1 poster measures 594 x 841mm. It is big enough to read from a couple of steps away. An A2 poster measures 420 x 594mm, which suits a closer look, like a case study or a three-step process. The A1 poster page lists a same-day dispatch option at checkout, and the A2 poster page lists a same-day option at checkout.

Three Habits of a Poster People Read

Write the headline first, and make it big. If it needs more than eight words, cut it.
Use one strong image. Two is fine. Five is a collage, and collages get ignored.
End with one next step, such as a web address or a name to ask for.

Posters also give you room to change your message. Running a different offer on day two? Swap the poster and leave the big panels alone.

Pull-Up Roller Banners for the Front of Your Stand

Now the tall one. A pull up roller banner is the easiest way to put your logo up at eye level and above the crowd.

The pull-up roller banner at 800 x 2000mm is tall and narrow, so it takes up very little floor space. ExactPrint prints the artwork you supply, so your design goes straight onto it. The banner page lists same-day delivery across London.

A roller banner works best near the edge of your stand, facing the aisle. Use it for your name and one clear promise. Skip the small print. Nobody reads small print from three metres away. A pull-up banner works like a friendly sign saying, “Over here.”

Check your manual for any height or placement limits first. Some shows have them, and the organiser decides.

Where Eyes Land on a Stand

Most of us look straight ahead first. So put your name and main promise at eye level. Keep the tall banner where the aisle meets your stand. Let posters sit at the sides and fill in the detail. Your big panel is what people spot from across the hall. It sets the mood, and the rest backs it up.

Walk round your stand in your head before you order. Where would a stranger stop? Where would they look next? Those two answers tell you where each graphic should go.

Foam Board, Poster or Banner? The Quick Pick Chart

Still torn? This table sorts it out in a glance.

Graphic	Best job on your stand	Size to look at
Foam board panel	One big statement on the wall	A0 841 x 1189mm, A1 594 x 841mm, or custom
Poster	Detail, extra messages, quick swaps	A1 594 x 841mm, A2 420 x 594mm
Pull-up roller banner	A tall eye-catcher at the front	800 x 2000mm

Most small stands need only a few pieces. One main panel, one poster and one banner can cover a lot of walls. More is not always better.

Small Extras That Earn Their Place

Once the walls are done, think about what visitors take home. A chat at your stand ends fast. Paper stays in a pocket.

Business cards let people remember your name and find you later.
A4 flyers give you room for a short offer or a few lines about your work.

Keep both simple, and match their look to your panels. The business cards page lists a priority or same-day option at checkout, and the A4 flyers page lists same-day dispatch at checkout. When the colours and fonts line up, your stand feels like one thing, not a pile of bits.

A Simple Plan Before You Order

Read the exhibitor manual and note any size or attachment rules.
Measure your space, then write down the sizes you can use.
Pick one main graphic, then add a poster or banner.
Check your artwork, spelling and contact details twice.
Send your files early, because shows do not move their dates for anyone.

Shell Scheme Graphics on Show Day: The Short Version

Show days move fast. Your shell scheme graphics say the first hello, so make them count. Pick a big, simple foam board panel, add a poster for detail, and let a pull-up banner catch eyes from the aisle.

Check the manual before you order, and plan early for your London show. When you are ready, start with the A0 foam board and build from there with ExactPrint.

Frequently Asked Questions

Do I need to check the exhibitor manual before ordering graphics?

Yes. Each show sets its own rules for panel sizes and how graphics can be attached. Read the exhibitor manual first, then choose your size. Confirm the measurements before you send artwork.

Is foam board a good choice for an indoor exhibition?

Foam board is a paper-faced foam core, made for indoor display and short-term outdoor display. That suits a hall well. For tougher or longer outdoor use, Foamex, a printed PVC board, is the better option.

What is the difference between a poster and a foam board print?

A poster is paper, and it suits detail and quick message changes. Foam board is a paper-faced foam core, which gives you a firm, flat panel for one big statement. Many stands use both.

What size is the pull-up roller banner?

The pull-up roller banner page lists 800 x 2000mm. It is tall and narrow, so it suits a spot near the aisle. Check your show manual for height or placement limits before ordering.

How many graphics does a small stand need?

A small stand often works well with one large panel, one poster and one banner. Too many messages crowd the walls and confuse people. Pick one main message and let everything else support it.