7 Steps to Design Memorable Flyers That Drive Engagement

Flyers are a very classic, inexpensive product that has the ability of reaching mass audiences in a very short span of time. Business organisations continue to use flyers and leaflets to pass-on the information to their audience whether in an event of a new product, or offering special discounts. At Exact Print, we know how important it is to be able to make effective printing product. That is why we have compiled our 7 best tips on designing a flyer which can be useful to you if you want your flyer to be effective.

The Advantages of Flyers in Advertisements

Even today, flyer printing is one of the most effective ways of getting in touch with your audience. Research from Data & Marketing Association (DMA) shows that 89% of people recall receiving a mailer through their door and 45% keep the mailers in their pinboard or in a drawer. This goes to show how effective printed flyers can be when well-designed.

Key benefits of flyers and leaflets include:

• Cost-Effectiveness: Buy in bulk at cheaper prices, so that you can reach out to many people without straining your pockets.
• High Visibility: Fliers for business are best placed either in public places or within extra spaces such as events, or delivered from door to door.
• Tangible Marketing: While it may seem like digital ads are similar to flyers, the fact that flyers are tangible, brings a sense of touch to your message.

Flyers can work hand in hand with your other marketing endeavors such as social media marketing or PPC ads, by making them a complementary package that increases the overall impact.

7 Steps to Create a Standout Flyer

1. Define Your Objectives

Before you begin designing, establish what you want your flyer to achieve. Clear answers to these questions will streamline your design process and keep your message focused:

• What are you promoting?
• What action do you want customers to take?
• How will you distribute your flyers?

Answers to these questions will help you determine the size, structure, and general theme or overall information of the flyer printing. 

2. Craft Engaging Copy

The message being conveyed in your flyer will hold the key to its success and this is likely to be determined by the style of writing used in the flyer. Here are the key elements to focus on:

Headline

Your headline should immediately catch the eye. Consider these approaches:

• Ask a question: “Looking for ways to save big?”
• Use numbers: “Save up to 50% today!”
• Keep it simple: “Summer Sale Now On!”

Body Copy

Provide essential details about your promotion, event, or offer while keeping the text easy to read.

• Focus on Benefits: Emphasise what your audience will be getting.
• Use Social Proof: It is also important to include testimonial or mention of other people who have used your service or bought your product in order reign the confidence of the client.

3. Prioritise Visual Appeal

A good graphic design when implemented makes your flyer both eye catching and memorable. This is why do not neglect the message and also the images you use for the flyer.

Tips for Creating Eye-Catching Visuals:

• Work with high-quality images that depict both your brand and your message.
• The best results should be maintained with logos, colours, and fonts in compliance with your branding.
• Make sure you do not put too much text or image on a particular page.

The organisation of your visuals should match the text in the sense that you have to ensure you are passing a clear and professional message across.

4. Organise Your Layout

A well-organised flyer ensures that readers can navigate your message effortlessly. Keep these layout tips in mind:

• Utilise White Space: Do not overcrowd your flyer because this makes it hard to read; create some space between elements.
• Include Contact Information: Finally, they should be able to contact you, and you can include your website, phone number or email.

5. Keep It Simple and Focused

It is so often that pieces which are more simplistic in their nature are the most effective. Avoid overloading your flyer with excessive text or images. Instead, focus on the key questions like:

• What is the flyer promoting?
• What should the customer do next?
• Does the flyer align with your branding?

A clean and straightforward design ensures your message to get across without overwhelming the reader.

6. Get Feedback Before Printing

Before finalising your design, ask trusted colleagues or friends for feedback. Their fresh perspective can help you identify areas for improvement. Encourage them to answer questions like:

• What is the flyer promoting?
• Does the design feel balanced and engaging?
• Is there anything confusing or missing?

Incorporating their suggestions can enhance the effectiveness of your flyer.

7. Proofread and Finalise

Last point is to review the flyer, in order not to have any typo or any kind of error. It is particularly important when you want to ensure your brand remains credible to customers.

Conclusion

Developing an eye catching flyer entails a lot of planning and brainstorming besides the obvious attempt at creativity. By following the above mentioned 7 steps you can achieve effective custom printed flyers. 

Feeling that your present marketing strategy is no longer sufficient? Contact Exact Print today to get the perfect visuals you always wanted for your company!

FAQs:

1. Why are Exact Print flyers crucial for modern marketing?

They’re cost-effective, tangible, and memorable, boosting brand engagement and audience reach swiftly.

2. How do I design a captivating flyer that grabs attention?

Combine bold headlines, compelling visuals, and concise copy, maintaining consistent branding and clear calls to action.

3. Can printed flyers complement digital marketing strategies?

Absolutely! Flyers reinforce online promotions, creating a unified campaign that boosts brand visibility and customer trust.

4. How do I ensure professional-quality flyers on a budget?

Print in bulk, choose economical paper, and refine your layout for maximum impact at minimal expense.